PROFESSIONAL SUMMARY
Brand Designer and Art Director with 16 years of experience creating compelling brand identities and integrated marketing campaigns across digital, print, experiential, and social platforms. Passionate about transforming complex ideas into clear visual stories that strengthen brands, engage audiences, and drive meaningful impact.
PROFESSIONAL EXPERIENCES
WIN Creative NYC | 2015 – Present
Founder & Creative Director
Leverage design skills to create brand identities, packaging, and marketing collateral for various clients from startups to corporate businesses. Delegate tasks to the designers and provide counsel on all aspects of the project. Manage multiple concurrent projects, consistently meeting and exceeding project completion milestones. Most clients include real estate agencies, education partners, entertainment industry, apparel & accessories, home furnishing, and children products companies. List of clients include Douglas Elliman, Basic Resources, USA Legwear Company, Prima Designs, LifeStyle Media Company, Amiee Lynn Inc, and Park B Smith Ltd.
Global Citizen | May 2019 – Dec 2025
Senior Brand Designer
Led creative development for global campaigns, fundraising initiatives, executive communications, and live events across digital, print, experiential, and social platforms. Contributed to major campaigns including Stand Up for Ukraine, Global Citizen Festival, Global Citizen NOW, Move Afrika, and Power Our Planet. Partnered with marketing, advocacy, fundraising, production, and executive teams to deliver cohesive creative solutions from concept through launch. Designed visual identities, reports, presentations, campaign toolkits, billboards, and marketing assets supporting international advocacy initiatives.
Anti-Defamation League | Dec 2018 – May 2019
Marketing and Brand Designer
Designed marketing and social media assets supporting 27 regional offices across the United States. Streamlined layout systems and developed visual templates that improved efficiency by 15%.
ABC Carpet & Home | Dec 2016 – Nov 2018
Senior Graphic Designer
Created and implemented brand-aligned campaigns across print, digital, and environmental media. Crafted storytelling concepts that strengthened customer engagement and retail visibility. Drove a 12% average increase in sales through refreshed design systems and targeted promotional materials.
Basic Resources | Jun 2016 – Nov 2016
Packaging Designer
Designed retail packaging for Tommy Hilfiger, Calvin Klein, and Lucky Brand. Collaborated with engineers on dielines and prototypes ensuring quality, compliance, and on-shelf impact.
GEMS Education Americas | Dec 2013 – Dec 2015
Marketing and Brand Designer
Created integrated marketing campaigns supporting student recruitment and institutional branding. Delivered creative solutions that enhanced the institution’s visibility and alignment across North American markets.
Delta Children’s Products | Jul 2010 – Nov 2013
Packaging Designer
Designed packaging, catalogs, and merchandising for national retail accounts. Directed product photoshoots and oversaw post-production to ensure brand consistency. Improved user experience by redesigning instruction manuals for clarity and visual appeal.
EDUCATION
Bachelor of Fine Arts – Communication Design & Multimedia
The City University of New York – The City College of New York
Associate Degree – Electronics Engineering
Temasek Polytechnic – Singapore
TECHNICAL SKILLS
Adobe Illustrator • Photoshop • InDesign • Premiere Pro • After Effects • Lightroom • XD • Figma • Canva • Keynote Microsoft Office • ChatGPT • Gemini • Claude